ROYAL ENFIELD - HARELY DAVIDSON

Back in 2016, Royal Enfield made a strategic move. They set up shop in Milwaukee, Michigan. The home and fortress of Harley Davidson.

Harley Davidson was born in Milwaukee in 1903 and grew to be not merely a motorcycle brand but a lifestyle, a quintessential American sentiment. Royal Enfield did not chose Milwaikee at random, they were there to challenge Harley Davidson.
With more than 1 million(10,02,083) Royal Enfield sold globally in 2025 fiscal against 124,000 Harleys in the same period speaks volumes. The market cap gap between these two companies has swung by $22 billion in just two years, and Harley is now worth one-tenth of its Indian competitor.
Harley-Davidson (USA) sold ~65,000 – 70,000 {-13% (Decline)} as against Royal Enfield (USA) ~75,000 – 80,000 {+60% (Increase)}. Harley-Davidson’s average MSRP in 2025 stayed well above $20,000, which saw a sharp decline in sales while Royal Enfield’s primary lineup (Meteor 350, Hunter 350, and Classic 350) remains priced between $4,500 and $6,000, making them the go-to choice for the surging "new rider" and "urban commuter" demographics.
Royal Enfield is systematically dismantling America's most iconic motorcycle brand through pricing, community building, and one very strategic move: opening their North American headquarters in Harley's hometown of Milwaukee.
Royal Enfield, a brand that Americans never even heard of 10 years back, is beating the American icon in its own heartland!!




Comments

Post a Comment

Popular posts from this blog

Image
  CROSSING "THE THIN RED LINE" The "Thin Red Line" often means the final boundary or division between order and chaos, or between good and evil. It is also used to denote a limit beyond which someone must not go without facing severe consequences. It suggests the idea of a physical boundary marking the limits between acceptable and unacceptable behaviour. The expression is part of the English language vocabulary. However, there is a military origin to this phrase which goes back to the British Crimean War, particularly the Balaklava Campaign. Though the Balaklava Campaign became infamous for one of the most infamous blunders in military history, the Charge of the Light Brigade, made immortal by Alfred Tennyson, 1st Baron Tennyson. Cannon to right of them, Cannon to left of them, Cannon behind them Volleyed and thundered; Stormed at with shot and shell, While horse and hero fell. They that had fought so well Came through the jaws of Death, Back from the mouth of h...
Read more
Image
  ঢেমনা, ঢ্যামনা(ḍhēmanā, ḍhyāmanā) In Bengali this word commonly is used as a slang to denote an idiot, Someone is very bad and ugly, lewd or illegitimate. Oft used when there is a verbal fight and one is trying to insult the other person In reality, ঢেমনা, ঢ্যামনা is the non poisonous Oriental rat snake মাকাল(Makal) Common Bengali slang used as an insult to denote a person completely bereft of any good qualities, useless fellow etc In reality Makal is a type of fruit, specifically the bitter snake gourd (Trichosanthes bracteata). Bitter Snake Gourd is valued for its ornamental flowers and unique fruit used in traditional medicine and as a vegetable in some cultures, although the fruit is very bitter. The fruit of bitter snake gourd, is considered poisonous. It contains toxic compounds like cucurbitacins, which can cause gastrointestinal issues if ingested. While the plant is used in traditional medicine, caution is advised due to its toxicity. বুড়ো ভাম বুড়ো ভাম(Buro Bham) in Be...
Read more
Image
  GHOSTS AND SPIRITS IN BENGALI CULTURE Like the wide variety of Shaak/Saag, Bengali eats virtually any green leaf converting it into a Shaak/Saag Like the wide variety of fish in Bengali cuisine Bengali culture has a wide variety of Bhoot Shakhchunni is a ghost of a married woman, who died young and had a lot of unfulfilled wishes and desires. The name Shakchunni derives from the word "Shankha Churni" or one who has shattered Shankha(bangles). A Bengali married woman wears a red Pola(coral) and white Shankha(sea shell) bangle. Petnis are the spirits of unmarried women and are said to inhabit marshy areas, near ponds and lakes. The name originates from the female form of the Sanskrit word "Pret" meaning Ghost, thus "Pretni" Daaini are old hags who practice black magic and live in a secluded area. They are rumoured to abduct children and turn them into animals. Mecho bhoot is a ghost which loves fish. They are said to live in ponds with lots of fish and it ...
Read more